Closing Techniques Guide
5 Word-for-Word Scripts to Seal the Deal with Confidence
🔹 1. The "Soft Commitment" Close
✅ Perfect for hesitant leads who don't want to feel pressured.
Script:
"Let's keep this simple — we'll start with a free audit. No obligations, just value. If it's helpful, we can talk next steps. Sound fair?"
Why it works:
It removes pressure and positions you as a trusted advisor rather than a salesperson.
🔹 2. The "Assumptive" Close
✅ Use this when the lead has shown clear interest and just needs a nudge.
Script:
"Cool — so I'll send over the audit this evening and we'll lock in a quick call Thursday to review it together. Morning or afternoon better for you?"
Why it works:
It subtly assumes the deal is already moving forward, giving them a clear next step to say yes to.
🔹 3. The "Value Stack" Close
✅ Use this when they're on the fence about price or ROI.
Script:
"Just to recap what you'd be getting:
- ✅ A faster website
- ✅ Higher Google ranking
- ✅ AI-written blog content
- ✅ Local traffic optimization
- ✅ And a free visibility audit to start.
With all that on the table, does it feel like something worth trying out?"
Why it works:
Reminds them of everything they're getting before asking for the close — helping justify the value in their mind.
🔹 4. The "Now or Never" Close
✅ Best used sparingly to create urgency — works well when you've offered something limited.
Script:
"We've got a few spots left for businesses we're onboarding this month — want me to save you one while they're still available?"
Why it works:
It introduces scarcity and the fear of missing out (FOMO) without sounding desperate.
🔹 5. The "Reverse Close"
✅ Use when they keep hesitating or going in circles.
Script:
"Totally fair if now's not the right time — but just so I know, what would have to change for you to feel ready to move forward?"
Why it works:
It flips the conversation and gives you insight into their real hesitation — and if they answer, they're often more open than they realize.
💡 Pro Tips for Closing
- Match your tone to their energy (calm, confident, helpful).
- Pause after your ask — silence builds pressure on their side.
- Always have a clear next step (calendar link, audit, follow-up call).
- Never beg — offer value and guide them toward their best outcome.
Reported closing success rate