Email Follow-Up Sequence
For Local Business Prospects (Post-First Contact)
Goal: Build trust → Address objections → Provide value → Book the next step
✉️ Email 1: "Great Meeting You Today"
📅 Send: Same day or next morning after initial contact
Subject Line:
Great connecting today, [First Name]
Body:
Hey [First Name],
It was great speaking with you earlier — I really appreciated learning more about [Business Name] and how you've built something special in [City/Neighborhood].
As mentioned, we specialize in helping local businesses increase foot traffic and boost visibility through smart SEO and AI-driven marketing tools. I took a quick look at your website and online presence — and I'd love to share a few specific ideas that could help you attract more of the right customers.
Would a quick 10-minute call this week work for you? I can tailor the ideas to your goals.
Best,
[Your Name]
[Your Company]
✉️ Email 2: "How We Helped a Business Like Yours"
📅 Send: 2–3 days later
Subject Line:
See how [Business Type] in [Nearby City] grew 26% in 90 days
Body:
Hi [First Name],
I wanted to share a quick example of what's possible — we recently helped a [similar business type] in [Nearby Area] increase new customer visits by 26% in just 90 days.
We used a combination of mobile-optimized SEO, in-store conversion tweaks, and AI content tools — all of which are scalable and fast to implement.
If you're even a little curious about how this could work for [Business Name], I'd love to show you a free audit of your site and map listing. It'll give you a snapshot of what's working — and what's not.
Want me to send it over?
Cheers,
[Your Name]
✉️ Email 3: "Here's What You Might Be Missing"
📅 Send: 5–6 days after first contact
Subject Line:
Quick question about your Google presence
Body:
Hey [First Name],
Have you ever searched "[Your Business Type] near me" and seen who actually shows up? Most business owners are surprised — not by how they rank — but by what's missing from their listings: mobile speed, reviews, proper schema, or even a fast-loading menu.
These little things can make a big difference. I'd be happy to show you a quick breakdown of how you show up online — and what a simple upgrade could unlock.
Still open to a quick chat this week?
Best,
[Your Name]
✉️ Email 4: "Before I Close Your File..."
📅 Send: 7–10 days after first contact
Subject Line:
Should I close your file, [First Name]?
Body:
Hi [First Name],
I haven't heard back and totally understand you're busy. If now's not the right time, no worries — I'll go ahead and close your file unless I hear otherwise.
Just want to make sure I'm not leaving any value on the table for you — especially since I believe [Business Name] could really benefit from some of the simple tools we offer.
If you're still interested, I can reopen the file and send over a few tailored suggestions. Just hit reply and let me know.
All the best,
[Your Name]
✉️ Email 5: "Last Chance – Free Audit"
📅 Send: 10–14 days after first contact (final message in sequence)
Subject Line:
Final follow-up: your free audit is still available
Body:
Hi [First Name],
I know things get hectic — so I just wanted to circle back one last time. If you're still curious about getting more local customers and ranking higher on Google, I'd love to offer a completely free audit of your website and online presence.
No strings — just helpful insights tailored to your business.
If you'd like me to send that over, just reply "Yes" and I'll get it to you ASAP. Otherwise, I'll step back and wish you continued success with [Business Name].
Thanks again,
[Your Name]
✅ Bonus: Quick Timing Guide
- Day 0–1: Email 1 (Thank you + intro)
- Day 3: Email 2 (Case study)
- Day 6: Email 3 (Educate + value)
- Day 9: Email 4 (FOMO + exit)
- Day 13: Email 5 (Final offer)
Reported response rate from affiliates