Quick Script Version
Use this when walking into a retail store (clothing, gifts, books, etc.) and starting a cold convo.
YOU:
"Hey there, I'm [Your Name], and I work with a tech company that helps local retailers bring more foot traffic through their doors — and keep them coming back."
OWNER:
"Oh yeah? How do you do that?"
YOU:
"We specialize in smart website upgrades and local SEO. So if someone searches for '[Store Type] near me,' your business shows up. We also use AI to automate things like Google reviews, blog content, and even email offers — all personalized to your brand."
OWNER:
"That sounds cool, but I already have a website."
YOU:
"Totally. But most websites today are just digital flyers. Ours actually drive action — with fast load times, mobile-first design, and built-in funnels that convert clicks into visits. Plus, we help you show up better in local searches — like, map pins, review stars, 'near me' queries — all optimized."
YOU (SOFT CLOSE):
"If you're open to it, I'd love to run a free scan on your current site and show you exactly where it stands. It takes 5 minutes and there's no catch."
Introduction
"Hi [Owner's Name], I'm [Your Name] with [Your Company]. I noticed your store has been a cornerstone in this community, and I've been particularly impressed with [specific observation about their business]."
Value Proposition
"I work with retail businesses like yours to help increase foot traffic and boost sales by an average of 22% within the first three months. We've helped [similar business type] in [nearby location] increase their customer base by implementing targeted digital strategies that bring in qualified local shoppers."
Problem Identification
"Many retail store owners I speak with mention that while they have loyal customers, they struggle to consistently attract new shoppers who are already in the area. Is that something you've experienced as well?"
Solution Overview
"What we've found works exceptionally well is a combination of hyperlocal digital marketing and in-store experience optimization. This creates a seamless journey that brings customers from their phones directly to your store, and keeps them coming back."
Call to Action
"Would you be open to a quick 10-minute conversation about how we might be able to do the same for [Business Name]? I'd be happy to share some specific ideas based on what I've observed about your store and location."
Handling Initial Interest
"Great! I have some availability this Thursday afternoon or Friday morning. Which would work better for you? And would you prefer I come back to the store, or would a phone call be more convenient?"
Reported success rate from affiliates