Quick Script Version
Use this over the phone with contractors, plumbers, HVAC, electricians, etc.
YOU (INTRO):
"Hi, is this the owner of [Business Name]?
Great — I'll keep this quick. I'm [Your Name], and I work with a company that helps service-based businesses like yours show up better online and get more inbound leads — using automation and smart SEO."
OWNER:
"I'm listening, go ahead."
YOU:
"Most service pros I talk to have websites that aren't bringing in enough calls or leads. We help with:
- Local SEO to boost your Google ranking
- Lightning-fast, mobile-first websites
- Automated review requests
- Lead tracking and AI-written blog posts to keep you ranking."
OWNER:
"I've got a website already."
YOU:
"Sure — but we usually find there's money left on the table. We can run a free performance scan on your site and show you if you're missing traffic or conversion opportunities. No pressure at all — it's just info."
YOU (SOFT CLOSE):
"Would you be open to a quick 10-minute walkthrough sometime this week? We'll show you what's working, what's not, and how AmentiAI could help."
Step 1: Introduction & Pattern Interrupt
"Hi, is this [Owner's Name]? Great! This is [Your Name] with AmentiAI. I know you're busy, so I'll be quick. We've been helping [service type] businesses in [location] improve their online presence and get more qualified leads. Is that something you'd be interested in learning more about?"
(Wait for response - if positive, continue. If hesitant, acknowledge and proceed with value proposition)
Step 2: Value Proposition
"We specialize in helping service businesses like yours get found online when local customers are searching for exactly what you offer. Our clients typically see a 30-40% increase in qualified leads within the first 90 days. What's your current approach to getting new customers online?"
Step 3: Problem Identification
"I understand. Many service businesses we work with were in a similar position. They had a website but weren't getting enough leads from it, or they were spending too much on ads without consistent results. The challenge is that most service business websites aren't optimized for local search or mobile users, which is how most people find services today."
Step 4: Solution Overview
"That's where we come in. We've developed a specialized approach for service businesses that includes:
- Local SEO optimization to appear in 'near me' searches
- Mobile-first website design with clear call-to-action buttons
- Automated review collection to build trust with potential customers
- Lead tracking so you know exactly where your customers are coming from
- AI-powered content that keeps your site ranking for relevant keywords
Step 5: Credibility Building
"We recently worked with a [similar service business] in [nearby area] who was struggling to get consistent leads. After implementing our system, they're now getting 15-20 qualified leads per week, and they've had to hire two new technicians to keep up with demand. Would results like that be valuable to your business?"
Step 6: Soft Close
"I'd like to offer you a free website and online presence audit. It takes about 10 minutes, and I'll show you exactly where you stand compared to your competitors and what specific improvements could help you get more leads. I have some availability this Thursday afternoon or Friday morning. Which would work better for you?"
(If they agree, book the appointment. If they hesitate, offer to send them some information first)
Step 7: Handling "Send Me Information"
"I'd be happy to send you some information. What would be most helpful for you to see? Some case studies of similar businesses, or perhaps a sample audit report? And what's the best email to send that to? While I have you, could I ask just one more question - what's the biggest challenge you're currently facing with getting new customers?"
Reported success rate from affiliates